Convenience Marketers Association (CMA)
![]() • Built new national rebate organization, brand, marketing assets, marshaled and managed initial process and systems re-engineering, and rolled out national rebate program as a direct-to-Retailer model. • Marketed and sold directly to independent Retailers, grew the CMA brand, created a national network of industry colleagues, collected market intel, and conceived a simple, co-branded partner strategy for Distributors and Retailer Associations. • Built and executed the CMA co-branded partner program including a simplified electronic enrollment process, mobile-enabled user experience, and reporting solution. Created and executed marketing assets, campaigns, presented with targets, and represented company at all industry events and speaking engagements as the point-person and substantive expert. • Negotiated national agreements and enrollments with Distributors and Retailer Associations to offer the program in owned and independent Retail client locations. • Lead, motivated, trained, and mobilized Distributor Sales Representatives with webinars, joint-calls, simple marketing tools, and coaching to enroll and train Retailers during routine site visits. • Trained and mentored the CMA team in operations, customer service, and inside sales. For a sample of tools created for CMA watch this 2-minute video: https://vimeo.com/114065513 |